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Making deliberate stupid moves


I live in Indonesia. As I write this, too many people talk about digital products. Most of the products are ebooks (how to -insert problem-), courses, or apps. And here I am, 30 years old father without having any idea what to make but still want to try making a digital product.

Discovery

I remember when I was getting married, I need a web invitation for my wedding. The price was cheap. And I thought it should be easy to make. But after some stupid research, I found too many brands create the same web invitations. Made me wonder, how can this niche be created by multiple brands? how they make people actually buy the product? is it really worth the effort?

Deciding to create one

Call me stupid, but I really have no idea to create another product and I think this product I can make it myself + AI. I am not sure will I be able to make a revenue from it. All I care is I make something. So for this day onwards, I will developing the product.

Some breakdown

Product

Features

  1. In invitation and dashboard (1 week)
  • bride, groom, families information
  • quotes and texts
  • countdown
  • events and its google map location
  • love story
  • wish and rsvp
  • copiable bank no
  1. Themes (2 weeks 10 themes) I think it will be the hardest part of the product, make the web design that people want. I will try to commit 2 weeks creating 10 themes.

  2. Payment Gateway integration (1 week) —> will be implemented after release

Marketing

  1. Landing page (1 day per landing page)
  2. IG (1 post per day)
  3. Tiktok (1 post per day)

Actually, I already made one but after running it in a month, noone buy it.